2 years ago
Consumers say “Catch us if you can”. Pepsi and Coke give chase
I really appreciated the fantastic feedback on this week’s post about The Death of Corporate Websites. Lo and behold, last night I spy a quote (thanks, Frank Reed) from Anne Carelli, Digital Marketing Manager for Coke saying:
“Several years ago, Coke realized that Coke.com is not their home page – it is Google.com, digg.com and YouTube. Take the time to keep abreast of what is showing up for your brand in these new social sites and search engines.”
What’s more New Media Age now tells us Coke will no longer be creating one-off-campaign-websites in favor of building out its existing social media presence on YouTube and Facebook.
If brand managers need evidence of the need to leap out of their corporate site nests, they need only look at Coke and Pepsi.
