Social media is not an end in itself. It’s not there to create ‘arm’s length’ relationships that exist only in “cyberspace” sheltering participants from intimacy through relative anonymity.

Social media is there to enhance our experience of the real world. To allow us to connect, collaborate and inspire one another so that we might enrich our lives and the lives of those around us.

That’s what this work gets. It’s takes the heartfelt messages of those who truly care about cancer as a cause and puts them where they do the most good – on the road in front of the cyclist riding for a cure. That cyclist in turn brings attention to the cause and inspires others to contribute.

Read more here : http://bit.ly/15jy8U