Last week I experienced a strange collision of circumstances. I was up at the University of Oregon working with students who are specializing in advertising, media and journalism. At the same time I got the chance to visit my old agency, Wieden + Kennedy in Portland, and catch up with Dan for the first time in 7 years – it was even the annual pie contest day!

The coincidence of those two events gave me the chance to see how both ends of the industry timeline (from students at school to a thriving world class agency) were reacting to the impact of social media. 

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