In 1964, Marshal McLuhan made the famous statement: “The medium is the message”.More recently, Stowe Boyd stated, “Meaning is the new search.” I would like to add something to this trajectory of thought: Meaning is media.

We are all now capable of being content producers. As a result, the traditional distinction between media silos – television, newspaper, and magazines – is increasingly meaningless in terms of defining where you find and how you capture consumer attention.

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