2 years ago
Top ten things brands forget in their rush to social media
1. BE HUMAN
No matter what you say, or where you say it, people won’t hear you unless they can see themselves in your brand. So speak from a human truth. It can be funny, thoughtful, serious or stupid. That’s how people really are. If you don’t, you and your potential customer might as well be two deaf people shouting at each other.
2. TO REACH SOMEONE’S HEAD, GO THROUGH THEIR HEART
Facts are only useful as proof points for emotion. Emotion establishes connection and gets people to care. Once they care – care to laugh, care to cry, care to consider your suggestion – they will change their behavior. Once a few people do that, others will follow. What they share isn’t your product, it’s why they care.
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