2 years ago
If you want go viral get out of the way
The great folks at Mashable posted this engaging viral video yesterday, rightly arguing that VW had hit the bulls-eye when creating this viral campaign. It not only confirmed their theory that making the world more fun can improve people’s behavior, it also demonstrated a fact that is easily forgotten as we over-think marketing and new media – everyone is innately qualified to create blockbuster viral messaging…
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