December 2009
9 posts
Retrenchment and the power of re-
Re-cession. We’re in the middle of it and people are talking about their jobs, livelihood and future. According to the Huffington Post, jobless claims rose in 46 states last week, with California posting it’s highest jobless rate in three decades (11.2%). What’s more, while the economy tanks technology continues to change industries and the way we do business under our feet. As a result many...
Guest Interview: Jay Samit, CEO, Social Vibe, on...
Read more here: http://bit.ly/8vXB7m Posted via email from Simon’s posterous | Comment »
Nike, Livestrong, & social media: Why this work is...
Social media is not an end in itself. It’s not there to create ‘arm’s length’ relationships that exist only in “cyberspace” sheltering participants from intimacy through relative anonymity. Social media is there to enhance our experience of the real world. To allow us to connect, collaborate and inspire one another so that we might enrich our lives and the lives of those around us. That’s what...
Ted Sarandos, Chief Content Officer, Netflix, on...
Read more here: http://bit.ly/6AoyjU Posted via email from Simon’s posterous | Comment »
Success in 2010? It's a question of nerve
It’s the end of the end and finally – finally! – 2010 is here. Like many people I’m relieved to welcome in 2010. 2009 was one crazy roller coaster. So I thought I’d share a guest post about how to thrive next year. It’s all about nerve and how to use it to your advantage in uncertain times. The post appears on FindYourNerve.com It’s a great grassroots site designed to encourage and inspire...
Ted Sarandos, Chief Content Officer, Netflix, on...
Read more here: http://bit.ly/4Sk9MF Posted via email from Simon’s posterous | Comment »
A glance back at the future of social media
This has been a transitional year, partly spent recovering from the trauma of the Great Recession and partly spent adjusting to shifts in power in the marketing industry. Everyone from brands and advertising agencies to their employees have been reeling from one change after another. One of the many unsettling aspects was the rise of social media. I consistently heard the same questions. Is it a...
Special interview: Rishad Tobaccowala on...
Read more here: http://bit.ly/7lYDJC Posted via email from Simon’s posterous | Comment »
How advertising handles the chaos of social media
Dan declares the pie contest winner! Pic: W+K Blog Last week I experienced a strange collision of circumstances. I was up at the University of Oregon working with students who are specializing in advertising, media and journalism. At the same time I got the chance to visit my old agency, Wieden + Kennedy in Portland, and catch up with Dan for the first time in 7 years – it was even the annual pie...